Halfords: One Digital Front Door for Two Brands

Paul Thomas • June 1, 2026

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The Context


E.ON is one of the Big Six UK energy suppliers and part of the global E.ON group. The team had developed a proof of concept for a virtual power station: a network of commercial energy consumers whose demand could be scheduled to off-peak times. Lower bills for the customer. Predictable demand for the grid.


The business case was proven. What they needed next was an MVP that could move into pilot quickly, before the commercial window closed.


The Challenge


A traditional build would have taken too long. Sequential requirements, design, build, and test would miss the market. The team needed pace and rigour at the same time, with business, IT, academic, and manufacturing partners all in the same room.


What We Did


AgileMinds led the move from POC to MVP and embedded the agile practices that would carry the product into pilot.


We assembled a single co-located team across business, IT, and external partners. We confirmed the Product Owner, ran workshops to collate requirements, refined the features into prioritised user stories, and built an MVP definition the board could fund. Agile coaching, sprint planning, and team facilitation happened inside the work, not before it.


The Result


The MVP was approved, funded for pilot, and rolled out across UK sites. The product was commercialised through E.ON in Sweden, and the cross-functional team won the RITA RealIT Award for IT innovation.


The solution is now actively used across E.ON’s network. That is the truest test of any MVP: does the work survive contact with the market? In this case, it did.


What Made the Difference


A single co-located team that collapsed the distance between business, technology, and partners. Decisions were made in hours, not weeks.


Requirements built through workshops and user stories, not hundred-page documents.


Agile practice was embedded inside the work, so it stuck after we left.


Services Utilised

  • Project Management
  • Agile Coaching
  • Sprint Planning
  • Agile Training
  • Team Facilitation
  • Rapid Prototype Development


If you have a proven concept that needs to become a commercial product, the next three months will determine whether it lands or stalls. The first conversation is always free.


Book a Free MVP Acceleration Conversation.



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Free Project Assessment & Audit, Tailored to You

Not sure where your project really stands? We assess what's happening, and give you a clear and honest picture at no cost. Every engagement starts with understanding your specific situation, because no two organisations are the same.

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